Page 4 - MYGOLFGROUP | 2021 MEDIA KIT | GOLF BRANDS

SOCIAL MEDIA
EMAIL MARKETING
GDPR
74%
29%
63%
54%
67%
Compliant
Increase In Activity
Increase In Database
Increase In Activity
Increase In Open Rate
Increase In Followers
PROJECTED INCREASE IN 2020
27.7%
32.7%
Green Fee Revenue
Food & Beverage
Total Turnover
Membership Revenue
Increase
Increase
Increase
PRINT
followers
Magazine Print Run
12,000
DIGITAL DATABASE 54.3% OUTSOURCED
Unique Visitors Per Edition
4,426 analytics
THE NUTS AND BOLTS OF OUR ‘REVENUE GROWTH NETWORK’

Direct Business Stats Magazines (Print & Digital)
Number of Society Golfers
Total revenue to golf clubs that book with MGS PRINT
€716,650 €184,250 20,010 Magazine Print Run
9,000
(ref - MGS) (ref - MGD) NUMBER OF OUTINGS IN 2020
890
DIGITAL
Unique Visitors Per Edition
Number of deals sold on MGD
2,306= 7,662 5,450
deals golfers
Social Media Stats Databases & Newsletters Stats Total Website Analytics
Total Pageviews Unique Visitors
Total number of followers Channels 32k + Our Open Rate 1.7M 174k

21,000+ Active Golfers 24.1% Total Visitors New Visitors
Approx. annual post views Industry Open Rate 341k 63%
52,000+ Database Breakdown 13.4% Total App Analytics

Approx. annual likes/comments Total Downloads Open Rate
89,000+ 8.4k 36%
male female leinster munster connaught ulster Annual Notifications New Users
24% 72% 22% 64% 23% 8% 5% 104 69%