Page 8 - mygolfGroup - membership services
P. 8
product overview
full membership sales cycle - timeline summary
WEBSITE FORM
Leads are directed to your club website
where they complete an intergrated form
MARKETING CAMPAIGNS YOUR LOGO INITIAL AUTOMATED EMAIL
Targeted adverts across a DIRECT MAILCHIMP DATABASE Each lead receives an automated email
number of digital platforms thanking them for their request and provide
All membership leads are gathered and
ENTER them with relevant membership information
SOCIAL MEDIA CAMPAIGNS stored in dedicated lists for future targeting
APPLICATION
NEWSLETTER CAMPAIGNS
LANDING PAGE
INDIRECT Leads the go directly to the golf club are ENTER
GOOGLE ADWORD CAMPAIGN also entered into the intergrated form SIGN UP
YOUR LOGO
PHONE
PRO-SHOP
MESSAGE ENTER
ZAPIER INTEGRATION
All leads are automatically transferred
to a dedicated content management
system (CRM)
SERIES OF AUTOMATED EMAILS
AUTOMATED EMAILS MAILCHIMP MEMBERS DATABASE SALES CALLS All leads will be sent a series of PIPEDRIVE CRM
ENTER
Once a member joins the club, they’ll start Once a member joins the club, they’ll Our sales team will proactively follow targeted automated emails selling All leads will be managed through a CRM
system, allowing for active follow up
the membership category that they
receiving the ‘New Members Welcome’ automatically be moved into a dedicated up with all new leads to convert into are interested in procedures
process (as outlined in this proposal members database for future communications actual members
EMAIL EMAIL EMAIL
WELCOME SURVEY RENEW #1 #2 #3
#1 #2 #3
ENTER
SIGN UP
MEMBERS BROCHURE