Page 8 - mygolfGroup - membership services
P. 8

product overview




            full membership sales cycle - timeline summary





                                                             WEBSITE FORM
                                                             Leads are directed to your club website
                                                             where they complete an intergrated form
             MARKETING CAMPAIGNS                               YOUR LOGO                                                                    INITIAL AUTOMATED EMAIL
             Targeted adverts across a     DIRECT                                                                 MAILCHIMP DATABASE        Each lead receives an automated email
             number of digital platforms                                                                                                    thanking them for their request and provide
                                                                                                                  All membership leads are gathered and
                                                                 ENTER                                                                      them with relevant membership information
               SOCIAL MEDIA CAMPAIGNS                                                                             stored in dedicated lists for future targeting
                                                                                                                                               APPLICATION
               NEWSLETTER CAMPAIGNS
                                                             LANDING PAGE
                                          INDIRECT           Leads the go directly to the golf club are                         ENTER
               GOOGLE ADWORD CAMPAIGN                        also entered into the intergrated form                                              SIGN UP
                                                               YOUR LOGO
                                    PHONE
                                           PRO-SHOP
                                                   MESSAGE       ENTER

                                                                                                                                      ZAPIER INTEGRATION
                                                                                                                                      All leads are automatically transferred
                                                                                                                                      to a dedicated content management
                                                                                                                                      system (CRM)

                                                                                                        SERIES OF AUTOMATED EMAILS
            AUTOMATED EMAILS          MAILCHIMP MEMBERS DATABASE          SALES CALLS                   All leads will be sent a series of   PIPEDRIVE CRM
                                                                                ENTER
            Once a member joins the club, they’ll start   Once a member joins the club, they’ll   Our sales team will proactively follow   targeted automated emails selling   All leads will be managed through a CRM
                                                                                                                                  system, allowing for active follow up
                                                                                                        the membership category that they
            receiving the ‘New Members Welcome’   automatically be moved into a dedicated   up with all new leads to convert into   are interested in  procedures
            process (as outlined in this proposal  members database for future communications  actual members
                                                                                                          EMAIL   EMAIL   EMAIL
             WELCOME   SURVEY  RENEW                                                                       #1    #2    #3
              #1   #2  #3
                                                 ENTER
                                                             SIGN UP
              MEMBERS BROCHURE
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