Page 12 - McCann's Sales Presentation (9.12)
P. 12
The specialty/premium segment sells for a higher price point (i.e. higher margins), without more promotion
Non-Promoted Unit Price
Promoted Unit Price
% of Units Sold on Promotion
27%
Specialty/ Premium Hot Cereal
All Other Hot Cereal
25%
$3.91
$2.85
$2.65
$2.31
Source: Nielsen 52WE 7/28/18. Specialty/Premium definition can be found in appendix
