Page 13 - McCann's Sales Presentation (9.12)

Within the Specialty/Premium Hot Cereal set, McCann’s has a 15% $ share and 3 of the top 10 SKUs
$ Share – Specialty/Premium Hot Cereal
BRAND $
Specialty/Premium Hot Cereal 107,991,000
BBSREDMLOATMMWBLOATOFBAGHOTCRL32OZ BOB'SRED 003997800375 MILL
9,811,996
MC CNS IRSH OATM BL SMR OAT CNST HOT CRL 28 OZ 007246300020 MC CANN'S 4,086,882
BTR OAT OATM WTH FLX SDS MPL BRWN SGR INST CNVN MW ENVL BETTER OATS 4,069,077 IN BOX HOT CRL 9.8 OZ 088392117898
MC CNS IRSH OATM QCK MW RNG TOP RLD OATS BOX HOT CRL 16 OZ 007246300021
MC CANN'S 3,959,335
BBS RED ML OATM BL MW SLW CKR OAT BAG HOT CRL 32 OZ 003997802155
BBS RED ML OATM QCK CKNG MW OAT BAG HOT CRL 32 OZ 003997800376
BTR OAT OATM WTH FLX SDS MPL BRWN SGR INST MW STV TOP ENVL IN BOX 15.1 OZ 004240001791
BOB'S RED MILL
BOB'S RED MILL
BETTER OATS
3,809,928 3,635,212 3,616,585
MC CNS IRSH OATM MW RNG TOP OAT CNST HOT CRL 24 OZ 007246300035
MC CANN'S 3,602,512
BBS RED ML OATM CK STL CUT OAT BAG HOT CRL 24 OZ 003997801140
BBS RED ML OATM BRWN SGR MPL ADD HOT WTR CLD WTR OAT TUB CRL 2.15 OZ 003997803184
BOB'S RED MILL
BOB'S RED MILL
2,984,092 2,921,536
5% 13%
15%
42%
24%
Bob's Red Mill McCann's
All Other
Better Oats Nature's Path
Source: Nielsen 52WE 7/28/18. Specialty/Premium definition can be found in appendix