Page 17 - McCann's Sales Presentation (9.12)

It starts with the oats; origin matters, and Ireland produces some of the finest oats on earth
The Irish know their oats
Based on references to oatmeal found in the Great Code of Civil Law, the Irish have been cultivating oats since around 438 A.D. There is evidence that even before this date, porridge was recognized in Europe as a characteristically Irish food. Since then, Irish oatmeal has changed very little: the porridge enjoyed by Irish people centuries ago was quite similar to the hot oatmeal in your bowl today.
Watered by some of Europe's cleanest rivers
The region’s temperate climate and strong rainfall produce plump, full grains, perfect for milling. Pure water from its many rivers, which feed into the Irish Sea, and rich, fertile soil boost the oats’ nutritional value. The grains ripen slowly, giving them more time to absorb nutrients from the soil.