Page 20 - McCann's Sales Presentation (9.12)
P. 20
McCann’s is well positioned to drive the oat origin story similar to other categories now growing through authenticity
Coffee
Farm Grown Bean Transparency:
• Single Origin: Micro Regions,
Farms, Lots
• Light Roasting
• Fair Trade
Pasta
Source of Origin is Regionalizing:
• Italian Regional Provenance
• Italian Durum Wheat
• Bronze Cut Die Tradition
Yogurt
Art of Traditional Yogurt Making:
• Greek / Icelandic Provenance
• Triple Strained • Hand-Crafted
Oatmeal / Oat Origin
Premium Authenticity is Emerging: • Irish / Scottish Provenance
• Rolling Fields, Ideal Soil, Pristine Water
• Craftmanship: Time-Perfected Growing Principles
• Traditional Milling Techniques
Emerging Opportunity
Current Examples
