Page 5 - McCann's Sales Presentation (9.12)
P. 5
Both hot and cold cereal remain popular choices for breakfast; hot cereal is #2 among cereal choices
CEREAL CONSUMPTION, JUNE 21017
Any cold cereal Any hot cereal Lightly sweetened cereal (eg Corn Flakes, Rice Krispies) High-fiber cereal (eg Raisin Bran, Fiber One) Oats (quick-cooking or regular) to make hot oatmeal Heavily-sweetened cereals (eg Cap'n Crunch, Froot Loops) Flavored instant oatmeal packets Granola Porridge-type hot cereal (eg Cream of Wheat, Malt-O-Meal) Ancient grain-based cereal (eg quinoa, chia) Unflavored instant oatmeal packets Muesli
86% 68%
60% 49%
45% 43%
41% 40%
23% 16%
16% 9%
Source: Mintel, Base: 2,000 internet users aged 18+, "Which of the following cereals have you eaten in the past year? Please select ALL that apply."
