Page 7 - McCann's Sales Presentation (9.12)
P. 7
“Healthy” is rated the most important attribute when deciding on a breakfast option
Source: Mintel, Base: 1,825 internet users aged 18+ who have eaten hot or cold cereal in the past year. "Compared to last year, would you say you are eating more, the same, or less of these cereals? Please select one option per row."
