Page 9 - McCann's Sales Presentation (9.12)
P. 9
Hot Cereal has had a long record of growth, and is projected to continue to grow steadily over the next few years
Steady Growth in the U.S. Hot Cereal Market ($ in millions at retail)
Note: In the past 3 years, Cold Cereal has declined at a CAGR of -2.3%
Source: IRI Market Advantage, MULO, calendar year ending 2012, 2013, 2014, 2015, 2016, 2017; Euromonitor International, February 2018 estimates for 2018, 2019, 2020
