Page 116 - notaSlide MIS
P. 116
Uber Storms Europe: Europe Strikes Back
• Problem
– Opportunities presented by new technology
– Political and regulatory hurdles
• Solutions
– Driver and rider apps
– Demand prediction software
• Illustrates the use of IT to create new services as
well as business models
• Demonstrates the disruptive effects of new
technologies
Copyright © 2018 Pearson Education Ltd.
