Page 27 - 2020 Virtual International Symposium

Economic Freedom Through Fish at Palabana Fisheries

A Student Multidisciplinary Applied Research Team (SMART) Project
Daniel Munch , Ema Hao’uli , Valentina Lohr , and DeAndre Uwakonye 4
1
3
2
Team Leader: Chad Fiechter 5
7
Faculty/Field Advisors: Katie Fiorella , Peter McIntrye , Ackson Mwanza , Blessed Silavwe 9
8
6
Palabana Fisheries Research Methods
‒ Palabana Fisheries is a mid-size tilapia fingerling (young
fish) producer located next to the Kafue River, just north
of the Zimbabwe border in Zambia.

- Palabana Fisheries produces Nile Tilapia fingerlings for Conclusions
sale to Zambian fish farmers.
- The company is owned and operated by Sammy Williey. Human Capital Development
- Sammy shares his passion for fish farming as a means to • Aquaculture Technical, Vocational and
Entrepreneurship Training for Improved
economic self-sufficiency and community empowerment Private Sector and Smallholder Skills Project
through aquaculture training. • Farmer to Farmer (F2F) Program
• Peace Corps Zambia Program
• New organizational structure (business admin
and supervisor of operations)
Research & Development
Options for Sourcing New Genes:
Findings • Wild caught brood-stock
• Local tilapia breeders
• International suppliers
Understanding the Business: Isolating Problem Areas
Marketing & Business Strategy
Soft-Launch of New Brand Direction
• New company profile
• Updated Facebook strategy
• Updated logo
• Proposed new mission statement
Long Term
• Establish Zambian tilapia growers marketing
cooperative

Acknowledgements Affiliations
Special thanks to Professors Kiiti and Christy for their leadership, Palabana Fisheries 1,5 Charles H. Dyson School of Applied Economics and Management
CEO and founder Sammy Williey for his hospitality and entrepreneurial spirit, and 2 Cornell Institute for Public Affairs
Ackson Mwanza for his support, knowledge, and never-ending supply of laughter. 3 College of Engineering
4 International Programs – College of Agriculture and Life Sciences
6 Department of Population Medicine and Diagnostics – College of Veterinary Medicine
7 Department of Ecology and Evolutionary Biology
8 Self Help Africa
9 FHI360