Page 68 - MMI Company Profile & Business Plan_removed

One year “Merchandising License” contract extension CONFIDENTIAL

8 Baby

8 Baby Diapers Why Baby Diapers

HIGHLIGHT Baby Diapers Market in Indonesia
2,50 1,63 1,76 1,89 2,03 2,16 • The average number of babies born in Indonesia each year is 4.5M babies
Face Skin Care Revenue In Billion US Dollars 1,50 1,26 1,37 1,48 • hours. Then during the first three months, a typical baby will use 900 disposable diapers! And
In the first month, an average newborn needs to change his diaper 8 to 10 times or every two
•
2,00
another average 900 diapers until 1 year of age.
Revenue in the Baby Diapers segment amounts to US$1.63B in 2023. The market is expected to
1,00
grow annually by 7.23% (CAGR 2023-2027).
In relation to total population figures, per person revenues of US$5.79 are generated in 2023.
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0,50
•
The most important manufacturers are Procter & Gamble, Kimberly-Clark and Unicharm.
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•
2025
2024
2027
2026
2022
2021
2020
2023
According to compass.co.id, Baby diapers revenue reach 16.6% of Mam & Baby Category and
• The Baby Diapers segment includes disposable diapers for infants and young children.
MamyPoko is the brand with the most sales with 16% of total diapers revenue.
7,00 6,32 6,50
6,12
5,91
5,69
6,00 5,41
4,96 5,17 Our Target
5,00
Average Price In US Dollars 4,00 Product : Baby Diapers
3,00
Channel : Minimarket and Convenience Store
2,00
1,00 Sales : 0.25% of total Baby Diapers Revenue = US$4M
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2020 2021 2022 2023 2024 2025 2026 2027
https://kumparan.com/kumparanmom/berapa-banyak-popok-yang-diperlukan-bayi-baru-lahir-1wFQMHymQBJ/full