Page 125 - مدخل إلي العلاقات العامة
P. 125
?? -1?? ???? ???????? ??? ??? ? :Reader Interest Studies???????? ????
???????? ?????? ??? ???? ???????? ???? ?????? ??? ??? ??? ???????? ???
?????? ???????? ????? ??? ?????????? ???? ?????? ?????????.??
?? -2?? ???? ????????? ? :Readability???????? ??? ??????? ????? ??????
???? ???? ?????? ???????? ??????? ????????? ????????? ????????? ????????
???? ?????? ??????????? ??????? ????????? ??????? ??? ? ???? ????? ????
???????? ?????? ????? ????? ??????? ????????? ??????? ??? ??? ? ???? ?????
?????? ????? ??? ????? ????? ??????? ???? ???? ?? ?????.??
?? -3????? ?????? ??????? ?????????? ?:Radio & TV Audience Research??
???????? ??? ??????? ????? ??? ???????? ?? ???????? ??? ???? ????????
???? ????? ?? ?????????? ???????? ????:??
?? o?????? ???? ???? ??? ???? ???? ????? ????? ?? ??? ????????.??
?? o????? ???? ?? ???? ????? ??? ??? ????? ???????? ??????? ???
????????????.??
?? o???????? ??? ?????? ????? ??? ????? ???? ??? ?? ??? ???? ?? ????????
????? ?? ???????? ??????? ?? ?????????? ?????? ??? ?????? ?????
??????????.??
?? o??????? ???????? ??? ????? ???? ???? ????? ??? ???? ?????????
????????? ???????????? ??? ?? ??? ???? ?? ???????? ????? ?? ??????
????? ??? ??? ?????? ?? ?? ? ???? ???? ???? ????????.??
??- 121 -??
