Page 157 - مدخل إلي العلاقات العامة
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??? ????? ???? ? Vision???????? ? ?????????? ? ? Mission????????? ? ? Goals??????????
?? ?Objectives????? ????? ????? ????? ????? ? Long range objectives??? ??????
?????? ????? ? Short range objectives?????? ????? ??? ???? ??? ???? ????????
??? ??????? ? ????? ????? ?????? ??????? ??????? ??????? ? ???? ????? ?????? ???
?????? ??????? ????? ?????? ???????? ?????? ?? ?? ??????.??
??????? ??? ???????? ?????? ????? ?????? ??? ?:?????? ???? ??????? ?????????? ????
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???? ????? ????? ??????? ?? ??????? ???????? ????????? ? ????? ????? ?????? ????????
???????? ????????.??
?????? ????? ??????? ?? ???????? ?????? ? ????? ?????? ????? ???? ???? ??????? ???
????? ???? ????? ??? ?????? ? ???? ???? ? :????? ?????? ??????? ? ?????????? ????
?????? ??????? ???????? ???????? ? ?????? ??? ??? ?????? ??????? ???????? ?? ??????
???????? ???????? ??????????.??
??????? ????? ??????? ???????? ? Strategic management?? ???? ??? ???????
?????? ??????? ??????? ? ???????? ?????? ??????? ? ???? ????? ??????? ????? ??? ?????? ????
????? ???????? ??? ????? ????? ????? ?????? ? ???????? ????? ???????? ? ???????
???????? ??????? ?? ??????? ???????? ????????? ?.??
?????? ?SWOT??
??? ????? ? SWOT????? ????? ????? ???? ????? ? ? Strengths?????? ??????
?? ?Weaknesses???????? ????? ? ? Opportunities???????? ????????? Threats??
???? ????? ???? ?????? ?????? ??????? ??? ??? ??????? ????? ???????? ??????? ????
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