Page 21 - مدخل إلي العلاقات العامة
P. 21
?? -2?????? (?? ????? ????????) ?: Action??
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?? -3???????? (?? ???????) ?: Communication??
?????? ??? ??????? ?? ?????? ?????? ? :???? ????? ??????? (????????) ?? ?????
?? -4???????? ?: Evaluation??
?????? ??? ??????? ?? ???????? ???????? ?:??
??? ?? ?????? ??? ??????? ????????? ????? ??? ????? ?????
?????? ????? ??? (? )1???? ????????.??
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?????? ??? (? )1?????? ????? ???????? ?????? ??? ?????
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???? ????? ???? ?? ????? ??????? ?? ????? (? )A chain??? ???? ??????? ?????? (?)6??
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??- 19 -??
