Page 43 - مدخل إلي العلاقات العامة
P. 43
?? -2??? ??????? ???? ?????? ?? ???? ??? ???? ???? ????? ???????? ?????? ?????? ?????
???????? ???? ????? ?????????? ???????????? ?????? ????????? ???? ??????? ????????????
?(? )Cultural Anthropology????????? ???????? ????? ????? ??? ??????? ?????
????????? ???????? ?????? ???????? ????????? .???? ?? ??? ?????? ?? ???? ???????? ???
???????? ??????? ?? ???? ?????? ?????? ???????? ?????????? ?????? ??????????
????????????.??
??????????? ????????? ?? ?????????????? ???????????? ????????? ? ?????????? ??? ??????????? ?? ????????????
?(? )Multidisciplinary??? ?????? ? ??????? ????????? ?????? ?????? ????? ?????????? .???????? ??????
????????? ?????? ???? ??????? ?????? ????????? ??????? ? ??????? ????? ???????? ???? ????? ?????????
????????????? (? )Content??????????????? (? .)Methodology??????????? ?????????????? ?? ????????? ????
????????? ????? ???? ?????????? ????????? ?????? ?????????? ????????? ?????????? ?? ??????? ???????.??
???????? ??????? ???????? ??????????? ????????? ?????????? ????? ???????? ????????? ?????? ?????? ?????????
????????? ???????????? ???????????? ???????? ? ????????? ???????? ??????? ???????????? ?????????? ?????????
?(? )Quantative??? ????? (?.)Qualitative??
??? ????? ???????? ?????? ??? ?????? ?? ?????? ???? ?????? ????? ??? (? )5???????
??? ?????? ????????? ?(? )Eclectics??? ??????? ? ??????? ???? ??????? ?? ?? ???? ???
???? ?????? ? ????? ???? ??? ??? ? ??????? ???????? .??? ?????????? ?? ???????? ???????
?????? ???? ????? ???????? ? :?????? ?????? ????? ????? ?? ??? ?????? ????????
?????????? ?? ??????? ??????? ???? ????? ?????? ????? ???????? ?????????? .????? ????? ???
??????? ??????? ???? ???????? ????? ???????? ?? ?????? ?????? ??? ???????? ?????? ????
????? ???? ?? ??????? ???? ?? ??? ????? ????? ?? ???????? ? ???? ?? ????????
?????? ?? ?????????? .??????? ????? ????? ?????? ???? ??????? ?????? ??????
??- 41 -??
