Page 160 - الإعلام و إدارة الأزمات
P. 160
?????? ?????? ??? ???? ??? ??????? ? ?-??
?????? ?????? ? ?-??
? ?-??
??? ??? ??????? ???????? ??????? ?? -??
?????? ?????? ???? ??????? ?? -??
?? -??
???? ??? ??? ??? ?? ????? ?? -??
????? ???? ??????
????? ???? ??? ?? ????? ?? ???? ????
???????? :??? ???? ????? ??????? ?Understand your??
??:audiences??
????? ???? ???? ??? ??????? ?? ??????? ???????? ??? ?????? ???
???? ????? ??????? ????????? ?????? ????? ?? ??? ?? ?? ??????
?? What is communicated?????? ????? ??? ?? ??????????
?? ?Whatisreceivedthatmatters??? ??? ???? ?????
???????? ???????.??
??????“ :????? ???? ???? ???? ?? ??????? ??? ????? ???????
?????? ???? ???? ????? ????? ????? ??????????? ???? ??? ?????
????? ?????? ???? ?????? ???? ????? ???? ?????? ????? ?????????
????? ????? ?????? ???? ????? ??? ????? ?????? ??????? ???? ???
????????? ?? ???????? ?? ??? ?????? ???????? ???? ??? ?????
??????? ??? ?????”?.??
????? ??????? ?? ??? ?????? ??????? ??????? ?? ???? ?????? ?????
????? ???????? ????????? ??? ??????????? ??? ???? ??? ?????? ????????
????????? ???? ??? ??????? ?????? – ??????? ???? ?????
?????? ????? ????? ????? ??????.??
??159??
