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CONTIINUED...  “..young Africans in the diaspora found  some obvious influence of African culture
                 AFROBEATS & THE DIASPORA





                           Beyoncé more attractive than M’Bilia  within the urban music scene and couldn’t
                           Bel.”
                                                                     find any. After I moved to Nottingham, my
                                                                     ideas to blend what I grew up listening to
                                                                     (Congolese Rumba) with Hip Hop RNB, fell
                           When a place is depicted as a “dark” con-
                           tinent rife with tribal wars, petty crime  in deaf ears. I was misunderstood. No one
                           and abject poverty, you wouldn’t claim to  wanted to do what I felt was the next step in
                           hail from there or want to be associated  British Urban music: Afro Hip Hop.
                           with negativity, would you? Fair enough.
                           So what did a Malian or Senegalese parent  I became a DJ to scratch an itch that wouldn’t
                           teach their kids that a Ghanaian or Nigerian  go away: sharing popular  music  from  the
                           parent didn’t? As far as West Africa is con-  motherland with like-minded individuals. I
                           cerned, there seemed to be a contrasting  was lucky enough to have found a platform
                           mentality between French and British col-  through a new local radio station and was
                           onies. While one promoted integration, the  able to champion the sounds of Africa, from
                           other one encouraged autonomy.            Cairo to Johannesburg. It’s around that
                                                                     time that I heard Skepta’s Sweet Mother
                           This could explain why African music  (2007) and thought to myself, this is only
                           thrived in Paris in the 80s and 90s while  the beginning.
                           London presented the genre as something
                           exotic, an acquired taste for a certain class  As the cost of travelling to Africa became
                           of the society. Those records were hard to  affordable for most families and advance-
                           find and seemed to only be played amongst  ment in telecommunications reduced  the
                           students or post-hippies. Never among the  distance between relatives, young Africans
                           Caribbean community who had a problem  discovered a land that was beautiful and
                           understanding the language and missed out  had much to offer. They saw nothing that
                           on feeling the beautiful melodies and intri-  was  shown  on  TV  and  their  minds  were
                           cate guitar plays.                        opened. They embraced the culture of their
                                                                     parents with open arms. They started to
                           As American Hip Hop became more and  learn the language and the culture. They
                           more popular in the late 90s and exploded  brought it back with them. Freshly settled
                           in the noughties, young Africans in the di-  immigrants shared stories that injected a
                           aspora found Beyoncé more attractive than  new dynamism in their heritage.
                           M’Bilia Bel. African music was always music
                           their dads and uncles played at parties but  For  me,  current  African  music  conquered
                           they couldn’t identify with it unless it was  the West when 2Face song’s My African
                           mainstream (Mory Kante’s Yeke Yeke, for  queen appeared in a movie soundtrack in
                           example). To also be hip as a black man, one  2006. His success inspired more Nigerian
                           would rather be heard playing Reggae than  artists to travel back home, build a fan base
                           Makossa.                                  and come back to conquer Europe.


                           Lucky Dube could pass from a dude from    When  D Banj’s Oliver  Twist  was  played
                           Kingston and he was definitely cooler than   during the 2011 New Year’s Eve fireworks
                           Kanda Bongo Man!                          display on BBC1, I knew that the genre has
                                                                     become mainstream. It will take a Ghana-
                           When I moved to the UK in winter 2000s,  ian boy from Mitcham to take it global with
                           I struggled to relate musically to the fast  Antenna and announcing that This Is New
                           paced sound of Garage or Drum-N-Bass. As  Africa.  The  summer  of  2012  saw  the  true
                           a Hip Hop fan, the polished sound of Roots  explosion of the musical genre powers that
                           Manuva (especially Run come save me al-   be shamelessly and lazily dubbed AFRO
     MAGAZINE // 62        electronical to my taste. I started to look for                                                                                                                                                                  MAGAZINE // 63
                           bum) was somehow westernized and too  BEATS.


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