Page 18 - ORA A La Carte Issue 2

PREFERRED VENDORS
Misha Hart
ITS BEST
Abucket of canned cocktails or seltzers, anyone? Fintech’s alcohol purchase data shows us that Ohio bars and restaurants have roared back to pre-pandemic levels, while hotels and entertainment venues continue to slowly navigate reopening, with no significant increases in alcohol purchases since the pandemic began.
grocery or convenience store, take note on what they have on the shelves beyond the mainstream - they stock to move. This might inspire creative ways to increase traffic to your location using alcohol selection as the bait.
It appears that can packages are sticking around for a bit, due to their ease, sanitary benefits, and variety. There’s
THE NEW ROARING 20s:
ALCOHOL CREATIVITY AT
It’s time for restaurateurs and bar operators to be redeemed for their sacrifice and take back a share of the alcohol revenue that our off-premise friends have enjoyed over the past
year. With the burning desire for human interaction and casual social experiences, consumers are heading out, and the pandemic left us with a variety of
alcohol choices to enhance bar offerings and drive memorable guest visits this summer. Trying times fueled the creativity of alcohol manufacturers, and now restaurants will ride the wave.
Through the pandemic, alcohol retailers of all types pivoted to capture revenue. The off-premise leveraged opportunities to compete with their on-premise neighbors for fast and convenient takeout by ramping up fresh food choices and alcohol options influenced by the tastes of the locals. On your next visit to the
a can for everyone these days, with
beer, seltzer, mixed cocktails, and even canned wines hitting the home fridge. The variety of options now at home has the propensity to bring family members of all generations and drinking ages together and inspire conversation over an icy
cold one. Like home, having something for everyone in your establishment can drive higher check averages, repeat
visits, and loyal customers, and our alcohol manufactures have handed us an opportunity to capitalize on just that.
One day we just might laugh about how we drank everything out of a can back during the pandemic of the 20s and reflect on how they influenced us socially and helped us rise above a hard time.
For more information about Fintech Alcohol Management visit ohiorestaurant.org/fintech-alcohol- management.
18 ohiorestaurant.org