Page 5 - SQUISHALLS
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OBJECTIVE: IDEA:
ENCOURAGE ADDITIONAL FOOTFALL INTO THE DRAKES STORES TARGETING THE ULTIMATE PESTER POWER THIS PROGRAM TAPS INTO
BOTH THE COLLECTIBLE CONCEPT AND THE CUTE FACTOR
THE COLLECTIBLES INCLUDE A SUSTAINABLE MINI 7CM PLUSHIE ANIMAL
CALLED SQUISHALLS MADE FROM OLD RECYCLED BOTTLES. THUS NOT
ONLY DOES PROGRAM FACILITATE AN ENVIRONMENTALLY FRIENDLY CON-
TRIBUTION TO GLOBAL WAR AGAINST POLLUTION BUT IT INCORPORATES
ADORABLE PLUSHIE ANIMALS THAT NO KID CAN RESIST.
THE SQUISHALLS HAVE DIFFERENT UNIQUE QUALITIES. FROM SINGLE
SQUISHALLS TO GLOW IN THE DARK OPTIONS, TO REVERSIBLE ULTRA RARE
OPTIONS THAT WILL KEEP EVERY KID COMING BACK
