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KEY TOUCH POINT
COMPARISON POINTS
1. COSMIC IS ON THE WHOLE SIGNIFICANTLY CHEAPER THAN
OTHER COMPARATIVE MARKET BRANDS. HOWEVER THERE IS A
EXTENSIVE RANGE OF LINES IN THIS CATEGORY CAUSE
OVERPROLIFERATION ON SHELF.
2. COSMIC EMPHASIZES RETURN ON INVESTMENT…SPACE IS
MONEY AND OVERPROLIFERATION IS COSTLY. THUS COSMIC
FOCUSES IT’S ATTENTION ON:
1. MARGIN TO RETAILER : A TOTAL OF 50%
2. ENSURING ONLY BEST SELLERS OCCUPY SHELF SHARE
3. ENSURING THE RANGE PRESENTS COMPREHENSIVELY AND
OFFERS ENOUGH COVERAGE WITHOUT EXPERIENCING OVER
PROLIFERATION AMONGST THE SKU’S OFFERED.
