Page 8 - PowerPoint Presentation
P. 8
EXPANDING THE GLOBAL FOORPRINT
A NEW GLOBAL PARTNERSHIP
As Cosmic’s global footprint increases with Canada and US we
begin choosing strategic partners that fit both from a brand
identity and a potential growth perspective.
Expanding is inevitable for any good brand…expanding
strategically is what makes a phenomenal brand:
1. Drakes and Cosmic are both large family businesses where
maintaining excellence and high profitability are non
negotiables
2. Cosmic and Drakes instore identity is all about
DISRUPTION…constantly disrupting the dull shopping
experience with the wow factor to create a come back
memorable moment.e.g. popcorn machine, orange juice
machine, kombucha taps in wayville stores and our constantly
new products on stands you want to take home!
3. Cosmic and Drakes both live and breathe the goodwill they
talk about…we are the idea...we don’t just talk an idea e.g.
Community dollars and Drakes Charity Showbags illustrate
and sustainable ranges, scratch off school fees programs etc.
