Page 30 - PowerPoint Presentation

KEY TOUCH POINT

COMPARISON POINTS

1. COSMIC IS ON THE WHOLE SIGNIFICANTLY CHEAPER THAN

OTHER COMPARATIVE MARKET BRANDS. HOWEVER THERE IS A

EXTENSIVE RANGE OF LINES IN THIS CATEGORY CAUSE

OVERPROLIFERATION ON SHELF.

2. COSMIC EMPHASIZES RETURN ON INVESTMENT…SPACE IS

MONEY AND OVERPROLIFERATION IS COSTLY. THUS COSMIC

FOCUSES IT’S ATTENTION ON:

1. MARGIN TO RETAILER : A TOTAL OF 70% (50% GP AND 20%

REBATE)

2. ENSURING ONLY BEST SELLERS OCCUPY SHELF SHARE

3. ENSURING THE RANGE PRESENTS COMPREHENSIVELY AND

OFFERS ENOUGH COVERAGE WITHOUT EXPERIENCING OVER

PROLIFERATION AMONGST THE SKU’S OFFERED.