Page 11 - CFCM Sept-Oct-2020_Neat

BASF Launches Waterborne Basecoat Line
for Body Shops of the Future

ing IGM into the leading global development, manufacturing and sales
company serving the UV industry and clear market leader in photoinitia-
tors,” says Edward Frindt, CEO. “I am pleased that we are able to continue
to use Andrew’s knowledge and expertise in his new capacity and would like
to emphasize again how much Andrew’s contribution to IGM’s growth is
appreciated. I wish him well for the future.”
Wilson Gu, Vice President Asia has been promoted to Executive Vice
President Photoinitiators & Asia. The photoinitiators business team will be
expanded with the appointment of Martine van der Ent as Business Manager
Photoinitiators reporting directly to Gu.
Gu joined IGM in September, 2014, leading the Asia business as its
regional Vice President. In his new role, Gu will be accountable for the BASF's Coatings division recently launched a new refinish product
strategic business management with responsibility for updating and imple- line. By increasing product efficiency and significantly lowering the
menting strategies to maximize asset utilization, penetration of new and environmental impact, the products meet the high expectations of
existing markets, and leveraging partnerships (including M&A) for new modern body shops, BASF says.
and existing products, the company says. During the development of the waterborne basecoat line, the focus
Martine van der Ent joined IGM in 2018 as Commercial Manager was put on sustainability. The formulation optimizes processing
EMEA. She will now be responsible for implementing the company’s properties for fast and efficient application and enables spray painters
photoinitiator strategy. to produce efficient, environmentally friendly refinishing results.
www.igmresins.com Aside from reducing CO2 emissions due to shorter process times in
the bodyshop, the value of volatile organic compounds (VOCs) is
consistently below 250g/l, the lowest on the market, BASF says.
“Innovation is a key pillar of BASF's growth,” says Dirk Bremm,
Calendar of Industry Events BASF Coatings division. “The Coatings division has always been commit-

ted to exciting the market with the best surface solutions. With the
development of our new refinish product line, we have anticipated the
October 14-15, 2020: Virtual Anodizing Conference challenges of the changing refinish market and support our customers
and Expo. www.anodizing.org when it comes to cutting emissions and becoming more efficient and
sustainable.” The line is the result of intense research and development
October 14-15, 2020: CeflaLive. Charlotte, NC.
www.ceflafinishing.com/en/ceflalive/ceflalivecharlotte by cross-functional teams as well as customer feedback.
“The customers are in the center of everything we do and we rely
February 23-26, 2021: Powder Coating Week, Orlando, FL. on their feedback to provide the best solutions possible,” says Fabien
https://conference.powdercoating.org Boschetti, Director, Global Marketing, BASF Automotive Refinish
April 8-9, 2021: Canada Woodworking East, Coatings Solutions.
Espace Saint-Hyacinthe, Saint-Hyacinthe, QC. “Together, we tested the products under real-life conditions and got
www.canadawoodworkingeast.ca the confirmation that the paint system is capable of reproducing
millions of colors on the market under all climate conditions. When
April 28-30, 2021: Women in Finishing Forum,
Embassy Suites South Bend at Notre Dame, South Bend, IN. comparing with existing basecoat lines in the market, on average,
www.ccaiweb.com/page/WiF customers can expect savings of up to 35 percent in overall process
times through faster application and shorter flash-off cycles. Another
July 13-15, 2021: SUR/FIN, Detroit, MI. www.nasfsurfin.com
20 percent savings can be made as material consumption is reduced.”
September 13-16, 2021: Fabtech 2021, McCormick Place, BASF says the new waterborne basecoat line is not only about
Chicago, IL. www.fabtech-chicago-exhibition.com paints; it is a complete set of solutions for the body shops of the future.
Customers can benefit from new, ergonomic mixing stations that can
September 21, 2021: CASF Golf Tournament, Whistle Bear,
Cambridge, ON. www.casf.ca be tailored to their individual needs. An additional web-based reporting
tool helps body shop managers keep tabs on business operations. To
April 5-7, 2022: American Coatings Show, Indianapolis, IN. make customers, insurance companies, fleets, car manufacturers and
www.american-coatings-show.com
other stakeholders aware of the quality and sustainability standards of
April 26-29, 2022: PaintExpo, Karlsruhe, Germany. the body shop, a certified auditing program has also been established.
www.paintexpo.com The new line, including all additional services, will be rolled out
under BASF's refinish brands Glasurit and R-M globally beginning in
June 2022: Fabtech Canada, Toronto, ON.
www.canada.fabtechexpo.com Q3 2020 in selected countries.
www.basf.com

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