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IN THE NEWS

AkzoNobel Becomes Official

Supplier to Tour de France

The strategic three-year partnership will see the company offer
support through its portfolio of brands, as well as creating opportu-
nities to engage in projects with local communities.\
“AkzoNobel and the Tour de France is an irresistible combina-
tion,” says AkzoNobel CEO, Thierry Vanlancker. “Both organiza-
tions share an exciting and proud history, where passion and
sustainable performance meets innovation and tradition.
“The race is all about teamwork, expertise and human endeavor;
attributes that strongly resonate with AkzoNobel, our pioneering Photo Credit: Alex Broadway
spirit and our commitment to being a frontrunner.”
He adds that as well as helping AkzoNobel to engage with
both new and existing audiences and customers, the partnership
will also offer opportunities to make a difference to communities
across France. Vanlancker. “We’re looking forward to getting started and are
“We’re always looking for ways to make a positive social im- excited to be part of such a prestigious event which is so well
pact through the transformative power of paint and this partner- loved around the world.”
ship will open up some wonderful opportunities,” continues www.akzonobel.com

Hempel Announces New Head of Marine Coatings

Alexander Enström has been appointed to head up Hempel’s new global marine organization.
With a strategy to double revenue by 2025, Hempel hopes to build its marine segment. The company
says it wants to better serve global marine customers with a full range of coatings and services.
“At Hempel, we want to create long-term partnerships with our customers in order to support their
needs and sustainability journeys,” says Lars Petersson, CEO, Hempel. “Marine customers are becoming
more global. Our new marine organization mirrors this, enabling us to better meet and respond to our
customers’ global requirements.”
He adds, “I’m extremely pleased that we succeeded in attracting Alexander Enström to our team. He is
a proven global leader with a deep understanding of marine customer needs. He will add leadership and
experience to our marine team and will play an important part in helping us reach our target of becoming
the leader in the marine segment.”
As Vice President and Head of Marine, Enström brings more than 14 years of experience in the
coatings industry, and vast knowledge of marine coatings and the marine industry, specifically.
“The new marine structure enables us to increase the value we deliver to our customers around the
world – in terms of both solutions and services,” Enström says. “Hempel already has a strong technology Alexander Enstrom
platform and set-up. We want to build on this, one step at a time, and become the trusted partner to our
customers by helping them achieve efficiency and sustainability targets in their day-to-day operations. Hempel is a great company with a
strong purpose and a unique culture.”
www.hempel.com

Lorama Group and JF Shelton Announce Jake Jevric, Corporate Vice President at Lorama Group. “The new
Distribution Agreement with Hydrite territory additions will further strengthen our technical and com-
mercial position with Hydrite within North and Central America.”
Lorama Group International and JF Shelton recently announced a “We are excited about the distribution agreement with Lorama
distribution agreement with Hydrite Chemical Co. Group International and JF Shelton,” says Jon Murnik, Vice
As subsidiaries of Lorama Group Inc., both Lorama Group President - Manufactured Products for Hydrite. “This agreement
International and JF Shelton will leverage Lorama’s laboratory will allow our customers to benefit from expanded sales support
capacity of 40 lab technicians, U.S. and international sales teams, throughout North America with additional technical resources,
and international logistics office to assist customers with Hydrite’s knowledge, and industry expertise. Through this agreement, we
portfolio of additive solutions, Lorama says. will leverage our integrated resources for nimble and flexible
“Lorama Group and Hydrite have been working together for operations, diverse product offering, dedicated lab support, and
many years through our ongoing business relationship with expanded supply chain.”
Lorama’s subsidiary distributor Specialty Chemical Sales,” says www.lorama.com

6 CANADIAN FINISHING & COATINGS MANUFACTURING MARCH/APRIL 2021