Page 31 - Xijia Yun_Portfolio
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BRANDING FANG 圆, is a hotel brand that welcomes guests from different parts of
the world. FANG (方), which means square in Chinese, depicts things
that are of square shape, whereas 圆 (yuan) depicts round things
in space. FANG (方) is demonstrated as the moral and foundation of
human life, and 圆 is the inclusiveness and tolerance of a place.
“ Tea drinking can dispel depression, conquer
lethargy, engender vigour, cure disease, cultivate
propriety and benevolence, express respect, elevate
taste, train the body, improve moral behaviour and
sublimate aspirations. ”
-- Liu Zhenliang
Aside from the literal meaning, these two characters
combined together means circumference. FANG 圆
embraces guests from different circumferences, regardless
of distance.
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