Page 25 - Report-2020
P. 25

Sent you the material via WeTransfer yester-
                                                                                                                         day. Please feel free to reach out for anything
                                                                                                                         you might need.
                                                                                                                         I was also thinking that there has been a lot of
                                                                                                                         media coverage this year, which should be
                                                                                                                         reported as well. Please check to see if there is
                                                                                                                         enough space to manage a few coverages
                                                                                                                         from this - https://www.paragreads.in/press/. I
                                                                                                                         can help you which one to pick.
                                                                                                                         For statistics from April 2020 to March 2021-
                                                                                                                         books published - 31
                                                                                                                         teachers trained - 4373
                                                                                                                         number of community library sessions held -
                                                                                                                         11654
                                                                                                                         children reached - 25240
                                  What were the major challenges faced by the                                            Hello Rohit,
                                  children publishing industry during the
                                  pandemic?


                                  We were not able to reach     withdrawing/slashing committed sanctions
               our readers or interact with them during the     and two, we saw an all-time low sale, between

               lockdown.  is was quite disheartening. Social-   April and September 2020.  is rocked the
               media come in handy but we are unsure how        entire publication programme. At one point we
               much of it actually reached the children.        were not sure how long Eklavya publications

                                                                e ort will be able to survive if this situation
               Another major challenge was severe financial      persists.
               crunch because of - one, funding agencies








                                  What were some of the steps you had to take to


                                  continue publishing high quality children’s

                                  books?






                                   First silver lining was that   internal consultations it was decided that entire
               most of the editorial and design team members    organisation will create a pool of Salary
               could continue working on the books in pipe-     Support Fund through sta  donations.  is

               line with synergy even during lockdown, so we    pool supported the publication person power
               had more than a dozen titles ready for press by   shortfalls for almost six months. Later we
               July-August, but no funds to print.              realised that this step was quite unique,
                                                                resorting to an across the board, staggered slab
               We tried Crowdfunding for the first time to get   pay-cuts, so that one is not forced to resort to

               these books to press, and it worked fairly well.   lay-o s even in dire situation.
               We were able to raise support for 12 children’s
               books and half a dozen nature-society series     In addition, we also requested authors and

               map booklets. But Crowdfunding could not         illustrators to extend contract period to delay
               support salaries of editorial, design, dissemina-  publishing.  is gave us time to garner funds
               tion and operations team members.  at            and make sure that the quality was not
               required di erent strategy, so after multiple    compromised in any way.
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