Page 3 - Laddawn Catalog Jan-Mar 2025

IN PROFILE FROM THE DIRECTOR OF SALES & CUSTOMER EXPERIENCE

DENZEL GONZALEZ
here’s an old sales axiom: it costs five times more to win
SR. CUSTOMER EXPERIENCE Ta new customer than to retain an existing one. Sustaining
PARTNER
business is crucial, and there’s no better way to strengthen
a customer’s commitment than by taking on more for them.
At the heart of Puerto Rican
culture is a rich warmth and Expanding your offerings increases the average order size,
hospitality that is centered enhances service efficiency, and ultimately boosts customer
around family, tradition and lifetime value (CLV)—the total revenue you can expect over time.
food. Denzel Gonzalez, our
Senior Customer Experience For years, Laddawn has provided branded sales tools, labeling,
Partner, grew up visiting family product information, and educational resources to help our
on the island. There he experienced firsthand the vibrant distributor customers succeed. Now, we’re excited to introduce
customs of his heritage. From the savory, garlicky notes of
mofongo (fried plantains with garlic) to the tangy, aromatic a series of new infographics specifically designed to help sales
blend of flavor in sofrito-marinated chicken, food was more professionals excel with existing accounts. These tools offer
than sustenance. “It brings people together,” Denzel says. quick references to selling opportunities most likely to exist within
different industries.
Before joining Laddawn, Denzel served as the general
manager of a local pizza shop. For him, pizza-making was an For instance, if the initial opportunity is in corrugated boxes,
art form. Every detail mattered, from stretching the dough to chances are there’s also a demand for poly products. This
the final perfect pepperoni placement. Denzel’s commitment
to quality and relationship building blended seamlessly could include box liners, pallet covers, stretch film, or poly bags
with his first position as a Customer Relationship Partner used to hold the contents of those boxes. Even the best sales
at Laddawn. "It's all about making someone's day better," professionals often overlook these additional opportunities.
he says. If you’re not capturing those sales, someone else likely is.

Denzel credits his hardworking and hospitable nature to his Throughout this catalog, you’ll find more information about our
parents. Helping others was integral to his upbringing, and it
shows in his daily interactions with customers and coworkers new warehousing, retail, and corrugated sales infographics.
alike. Denzel uses his service mindset to approach every These resources are designed to help flexible packaging sales
exchange with a smile, even the more challenging ones. professionals identify and seize additional opportunities. With
“People just want to feel heard and supported,” Denzel notes. product and application knowledge at their fingertips, it’s faster
This principle has successfully guided him during his nine- and easier to spot the right prospects and generate quotes online
year tenure at Laddawn, where he has assisted customers in
numerous positions and taken on leadership roles. in minutes on MyBerry.com.

Denzel’s ability to bring people together sets him apart both If you haven’t explored our new selling infographics yet, you can
at work and at home. Around the office he is known for his view them by scanning the QR codes featured throughout this
empathy and positive attitude in any situation. As part of issue. We think you’ll find them valuable!
a dedicated team of customer service experts during the
transition to MyBerry, Denzel’s colleagues relied on him to Here’s to a new year of growth and success together. On behalf of
help navigate new systems and find creative solutions for us all in Atlanta, Dallas, Devens, Manchester, Sparks, and Sterling,
their customers. thank you for your business.
Outside of the office, Denzel shows the same dedication in
his home life. A family man at heart, he treasures spending
time with his wife and two children. In the summer, Denzel’s
backyard is a hub for lively cookouts, where he happily takes
on the role of host. His Puerto Rican spiced chicken is always
a big hit. Marinated with sofrito and grilled to perfection, the
dish embodies his cultural roots and his joy in serving others.
On such occasions, his home becomes a vibrant and thriving
community of its own. Mark P. Bourgeois
In and out of the office, at the center is Denzel – connecting, Director of Sales and
celebrating, and sharing joy. “If I can make someone’s Customer Experience
workday easier, that’s a win for me.”
CONTACT US

© 2025 Laddawn, A Berry Global Company. All rights reserved. PHONE 800.446.3639 8 am – 8 pm EST
All product names throughout this catalog are registered trademarks of their respective
holders. All illustrations are the sole property of Laddawn, Inc., 155 Jackson Road, FAX 800.253.5246 24/7
Devens, MA 01434-5614. WEB MyBerry.com 24/7
This catalog is printed using soy-based inks by an FSI/FSC certified printer. EMAIL LaddawnCE@berryglobal.com 24/7
CORPORATE ADDRESS
Volume 265 January–March 2025 155 Jackson Road, Devens, MA 01434-5614