Page 5 - Act! Marketing Automation User Guide

Act! Marketing Automation Training Guide Welcome

Welcome

Using Act! Marketing Automation

Welcome to the Act! Marketing Automation (also referred to as AMA) New User
Training Guide. This guide is designed for new users of the Act! Marketing Automation
application. During the course of this guide, you will complete a series of lessons. In
each lesson, you’ll have an opportunity to complete step-by-step exercises within Act!
to reinforce what you've learned.

NOTE: There is another guide available called the Act! Marketing Automation Power
User Training Guide. This guide is designed for those users who already have an
understanding of the basics of AMA rather than users who are completely new to the
product.

Course Objectives

After completing this course, you will be able to:
 Understand the various tiers of Act! Marketing Automation and what features are included
in each tier.
 Create and make use of Landing Pages to assist you in capturing new leads.
 Design both simple and complex email templates to be used in your emarketing campaigns.

 Develop Drip Marketing campaigns ranging from one email blasts to full drip and nurturing
campaigns.
 Manage Assets that can be used in your campaigns to measure and compare the
engagement of your contacts across your different campaigns.
 Insert more advanced behaviors and actions into your campaigns, including the ability to
automatically create Act! Activities and Opportunities.

 Track and monitor your contacts’ interactions with your campaigns, as well as report on
those interactions.
 Analyze your web activity, including pulling information about the traffic on your own
website pages.

©2019 Swiftpage ACT! LLC. 5