Page 119 - July August 2021

Colora has never compromised - either in adhering to its century old
Colora has never compromised - either in adhering to its century old
knowledge base in sourcing the finest ingredients, or in its loyalty to its
knowledge base in sourcing the finest ingredients, or in its loyalty to its
multi-generational home hair color consumer base.
multi-generational home haircolor consumer base.
Even when, some 50 years ago, the Vidal Sassoon salon chains catapulted
Even when, some 50 years ago, the Vidal Sassoon salon chains
Colora applications to the level of a high end premium service, its transparent
catapulted Colora applications to the level of a high end premium service,
its transparent no frills prices have always remained accessible, as have
no frills prices have always remained accessible, as have its email and toll
Colora Henna:
its email and toll free numbers to help demystify the application for the
free numbers to help demystify the application for the home hair color
• Works on all hair types
home haircolor consumer.
consumer.
• Is trusted by your customers
Colora is trusted by your customers because:
Colora is trusted by your customers because:
• Is safe on colored or relaxed hair
- it works safely on all hair types, even right before or right after a chemical
- it works safely on all hair types, even right before or right after a
• Works with no ammonia or peroxide
treatment.
chemical treatment.
• Can be applied after other chemical treatments
- it will never penetrate the hair shaft and compromise its natural integrity.
- it will never penetrate the hair shaft and compromise its natural integrity.
• Has a wide assortment of shades from blacks,to
- instead, it will coat each single hair with a transparent layer of color for
- instead, it will coat each single hair with a transparent layer of color for
VISIBLY thicker hair, less frizz, and more shine, for the ultimate natural
browns, to reds, to blondes, with silvers cancelling
VISIBLY thicker hair, less frizz, and more shine, for the ultimate natural
color with no peroxide and no ammonia.
out yellow tones for fashionable, sometimes purplish,
color with no peroxide and no ammonia.
trendy “granny” looks.
capitalize on the growing trend of
capitalize on the growing trend of
natural hair colors,
natural hair colors,
capitalize on the growing trend
Colora has always been, green, vegan, and cruelty free:
Colora has always been, green, vegan, and cruelty free: why
why would animal testing be needed for plants that have
would animal testing be needed for plants that have been
of natural hair colors!
been tested on humans for millenia?
tested on humans for millenia?
So, with its 50 year name recogntion in Canada, the
With its strong fifty year name recognition in Canada, Colora
Colora segment of the home haircolor market was
Yes, Colora is – and has always been –
is therefore well positioned to benefit from the growing
already growing thanks to younger politically correct
green, vegan friendly, and cruelty free.
interest of younger and sincerely committed consumers.
consumers.
and fall in step with the post-
But you can now also capitalize on younger
and, also on the post - pandemic
mainstream consumers who are growing
pandemic mind set,
the home haircolor market – even as more
mind set,
affluent gray coverage patrons demand
which will endure beyond the crisis. Even as salons are
which will endure beyond the crisis: even as salons are
re-opening, it is reassuring also for more affluent older
from salon professionals the premium
re-opening, and even for more affluent older patrons, it is
patrons to be able to color one's hair in the safe confines
services of a monthly Colora application.
reassuring to be able to color one's hair within the safe
of one's home with he plant based Colora, freed from
confines of one's home with the plant based Colora, freed
having to research the potential side effects of chemical
from having to research the potential side effects of
ingredients...
chemical ingredients ...

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