Page 4 - November December 2021

PRESIDENT’S MESSAGE/

MESSAGE DU PRÉSIDENT

Matthew James,
President and CEO/Président et directeur général
Purity Life Health Products LP
matthew@puritylife.com
#mustbematthew
519-851-4045

Innovation Driving the Recovery from the Pandemic

As we all learn to live with the reality of the pandemic and it likely moving to an endemic (not going away) our
focus must now move to how we can live with Covid in our environment, like we do with the seasonal flu, and
continue to protect ourselves while moving forward with normal commerce and economic growth.

At Purity Life we believe the best way to do this is to continue to focus on innovation in both how we do
business as well as innovation in the products we distribute. New product innovation will no doubt be the driver
in the coming months given it had stalled during the pandemic as businesses figured out how to adjust to a new
way of doing business through the restrictions.

Innovation will drive growth in the retail sector. To this end, Purity Life continues to be focused on looking for
innovation at both virtual trade shows as well as in person shows (Natural Products Expo East) and we will bring
this innovation to market to help drive retail sales’ growth. Purity Life’s investment in purchasing Spins data (US
retail POS sales) has certainly helped in identifying health trends as well as product and ingredient trends. With
this new business intelligence and sophistication, Purity Life will target bringing on several new brands in the
coming month to help provide our retail partners with opportunities to re-build their sales.

Some of the new brands featured in this month’s catalogue include:
SUKU Vitamins – Canadian owned gummy company with great tasting gummies free of sugar,
sugar alcohols, and artificial colours and flavours. Check out the catalogue ad and listing for
more details.

Upfront Cosmetics – Canadian owned line of shampoo and conditioner bars and hair
masques with everything manufactured by hand in Nackawic, New Brunswick. Upfront
Cosmetics, aims to empower the consumer to make decisions based on understanding.
They believe ingredients should be as easy to understand as they are to ingest. Each of their
products is free from silicones, parabens, sulfates, synthetic fragrance, mineral oil, petroleum,
formaldehyde & animal ingredients.

Way of Will – Canadian owned brand with a wide range of plant-based wellness products
across several categories including Skin Care, Body Care, Wellness and Life Products.

All the brands that we are launching this month are innovation that has been created right
here in Canada. These brands are a great opportunity for retailers to support local and help
drive incremental sales.

While three brands are featured in this month’s catalogue, be sure to check out all the new
SKUs from our existing brands as well that have been launched this month and are listed in the
New SKUs section of this catalogue
Innovation is the life blood of our industry and combined with our trade show attendance,
meeting with new brands, and our data driven (Spins) business intelligence we will be
continuing to bring you new brands to help grow your sales.