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Vitamin D is emerging as a Key Vitamin in the Fight against Covid-19
The vitamin and supplement business has seen a resurgence of interest with the onset of Covid-19. People are taking
supplements in record numbers, particularly those for immune enhancement, like elderberry and vitamin C. One
vitamin that continues to get a lot of positive coverage, particularly for Covid-19, is vitamin D.
Vitamin D is an important fat-soluble vitamin that has been shown to have numerous actions that affect the innate
Matthew James, and adaptive immune systems, in addition to protecting against respiratory illness. Vitamin D has also been shown to
President and CEO
Purity Life Health Products LP play an important role in suppressing excessive cytokine release, which can present as a “cytokine storm,” a common
cause of COVID-19-related morbidity and mortality.
There is no better time than the present to supplement with Vitamin D, given the rising cases of Covid-19 now that we
are in the middle of the second wave of the pandemic. This is further re-enforced by the fact that Canadians tend to
get less naturally-produced vitamin D from sun exposure given its angle with earth between November and March,
and the amount of time Canadians spend indoors during the fall and winter months. Taking 5,000 IU of vitamin D a day
is a simple and cost-effective way to ensure that you are getting enough vitamin D, while also helping to potentially
reduce the severity if you are exposed to Covid-19.
There is some promising research that is being conducted by Dr. Michael Holick at the Boston University School of
Medicine on blood samples from more than 190,000 Americans from all 50 states that has found that those who
had deficient levels of vitamin D had a 54% higher rate of positive COVID-19 tests compared to those with adequate
levels of vitamin D in their blood. If this is in fact the case, vitamin D proves to be a very cost-effective prevention and
treatment option for Covid-19 that all retailers can take advantage of and promote with their customers. At Purity
Life, we have been providing free vitamin D supplements to all of our employees as an option to help support their
immune systems.
Please do not just take our word for it; do the research yourself and you will find the same results. For your
convenience, we have included the original research links, as well as a summary article that supports these claims.
Matthew James
President and CEO of Purity Life
matthew@puritylife.com
#mustbematthew
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519-851-4045
References:
https://www.sciencedirect.com/science/article/pii/S2590098620300385
https://www.medrxiv.org/content/10.1101/2020.04.24.20075838v1.full.pdf
https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0239252
https://www.bostonherald.com/2020/09/17/vitamin-d-can-help-reduce-coronavirus-
risk-by-54-boston-university-doctor/amp/?fbclid=IwAR3zZo2FlNsW-khwNFhYP8LrBOuq-tb-
T2R80cw3p1eawRyt5A7B0yr0o7Bk
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