Page 109 - VACC Membership Kit 2023

Logo
Introduction
The strength of the VACC brand is supported by the VACC logo. It is VACC’s identity and visual representation to those audiences with which we engage. It supports and underpins our positioning as the authoritative voice of the automotive industry.
The VACC logo is a valuable asset promoted by our professionalism in business dealings; by the way in which we represent ourselves to the community; and by the way VACC is perceived by its members, the business community, and by governments and regulators.
VACC, through its marketing, policy-making and advocacy activities, aims to maximise its impact. Our logo contributes to this.
This Brand Style Guide is designed to assist members to maximise the benefit of the VACC brand by always presenting the logo in a professional and consistently correct manner.
The logo is also available for use by VACC members for marketing purposes.
The corporate logo
This logo is for exclusive use by VACC head office. It is used on all communications, marketing and advertising collateral. It
has been chosen for its ability to interact seamlessly with its environment while providing a professional corporate image.
The member logo
This is the most publicly recognised logo and identifies its bearer as a VACC member. It has minimal requirements for placement in almost any environment as it is self contained, limiting potential for
incorrect use.