Page 110 - VACC Membership Kit 2023

Member logo use
Every financial member may publicly display the VACC member logo. A Member Style Guide is available on the VACC website where members can download the VACC logo.
Because VACC advertises the logo widely to the community through digital and print mediums, it makes good business sense for members to align the marketing of their businesses with VACC brand promotion.
For instance, VACC members are encouraged to use the logo:
• on their company website
• on social media pages, such as LinkedIn
• for listings in business directories, such as Yellow Pages or on digital sales sites
• as part of any display advertising in local newspapers
• alongside a member business name in block advertisements
• on any external business premises signage
• on any member business website or in digital advertising
• on member business items such as invoices, business cards and advertising.
The logo in two colours
Whenever possible the VACC logo should be used in its full corporate colours of orange and blue (Pantone 166 and 661) and must not be adjusted in any way. (Figure A)
The logo in one colour
Black and white (or monochrome) should only be used where colour reproduction is not possible. (Figure B)
Division accredited members
Accredited members are required to use the VACC logo with their divisional accreditation shown. (Figure C)
(Figure A)
(Figure B)
(Figure C)