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ImPLemeNtatIoN PLaN
3.1 CommUNICatIoN frameWork & oUtLINe
The overall communication framework for this communication strategy is outlined below which includes communication goals, objectives and each of the more specific strategies.
C3HaPter
Communication gOAL ONE:
• To generate and share knowledge about the water sector informal settlement:
Objective 1:
Create awareness on type of projects and services provided by LVNWSB and the WSPs
Strategy 1: Strategy 2:
Communication directed to the primary and secondary target audiences on the scope of services and pro- jects being undertaken by the Board and the WSPs.
Proactive media relations to motivate accurate and sustained analytical reporting
Audience:
Key messages:
Communication Channels:
CBOs, FBOSs and NGOs
Water supply Structure Owners
Media
Water and Sanitation Operators
• Participation in mobilising communities
• Disseminate information ( reforms) and advantages of formal services • Continue advocacy and monitoring in WSS
• Create awareness on planned investments and initiatives
• Create awareness on the existing co-ordination forum
• Advantages of improved services
• Progress on infrastructural investments in the informal settlements. • Roles and responsibilities of the WSS institutions
• Modalities of Connections
• Current and planned interventions • The updates of the project cycle. • Approved tariffs
• Operation and Maintenance
• Hygiene and sanitation messages
• Collaborative efforts
• Advantages of improved services
• Easy accessibility and Facilitation to services
• Mass media-radio (national and local)
• Community Radio stations
• Television
• Leaflets and posters
• Newspapers (e.g.
supplements, regular
column)
• Road-shows (drama, song,
dance, performance, folk
media)
• Chief’s Baraza’s
• Religious settings.
• Meetings, trainings and
workshops
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