Page 236 - TESIS ADJUNTA DE BUSINESS

Public: Relations Letters

They are friendly and periodically sent by organizations to
their customers or prospects.

They are also called goodwill letters.
The main functions are to convey a friendly message that builds
goodwill and brightness the image of your organization

Since Public Relations letters are received unexpectedly, is
not forgotten easily

Definition
Public Relation Letters is a strategic communication process
that builds mutually and beneficial relationships between
organizations and their customers. it can also be defined as
the practice of managing communication between an organization
and its customers.

Features of Public Relations haters

A Public Relations letter should be:
a) Honest and sincere.
b) True and direct.
c) Free from any sales motive
d) Message must contain a touch of happiness
e) Keep the message on cordial tone

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