Page 16 - CERI 2017-2018 Annual Report

EVENT OPTIMIZATION

CONFERENCES

Following a comprehensive review of CERI's event strategy in
2017, the decision was made to move away from the conference

"pure play" approach in favour of developing partnerships
across Canada which would provide CERI with elevated levels

of exposure and reduce the financial risk often associated with
the production of large scale conference events.

CERI will continue to host the premier petrochemicals MARKETING &
conference in Western Canada each June in Kananaskis, but has

partnered with Argus Media to host the annual Argus Canada
Week conference where the Institute will provide oil, gas,
electricity and carbon content which had been offered at past COMMUNICATIONS

CERI events such as the Oil and Gas Symposium and Electricity
Conference. We will continue to develop this relationship in

coming years.

In addition, CERI continues to seek opportunities to partner
with other event organizers to disseminate study content and

grow the CERI network.

BREAKFAST OVERVIEW SERIES

In addition to the CERI Petrochemical Conference and Argus

Canada Week events, the two primary conferences with which
CERI is involved, the Institute hosts an independent series of

smaller events (8-10 each year) which promote the release of
each study. CERI focused its attention in Calgary during the

close of the 2017-2018 year but will expand its network across
Canada in 2018-2019 working with identified partners such as

Bow Valley College and other academic institutes.