Page 133 - The Social Animal
P. 133
Mass Communication, Propaganda, and Persuasion 115
stand how to change attitudes, first it is essential to understand the
complexities of human thinking, as well as the motives that lead peo-
ple to resist change. These are interesting and important issues that
I will explore in the next two chapters. Chapter 4 is an attempt to
understand how people construe and misconstrue social events;
Chapter 5 is a description of the major motives underlying construal
and misconstrual.
