Page 30 - AreaNewsletters "Jun 2022" issue

EMPLOYMENT & JOB
OPPORTUNITIES
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B US I NE S S & F I NA NCE
Understanding Your Audience
By Lisa Christianson, Castle Rock Headshots
As a business professional looking to have a successful career, it’s important to understand who your target audience is and what they need from you. The expressions and persona you communicate through your headshot in uences what people read from you, sometimes before ever meeting you in person.
Your career eld and who are trying to attract as a future client weighs in on your headshot. If you are in the medical eld people are drawn to a headshot that is compassionate, knowledgeable and approachable. You don’t look at a picture of a very stern unfriendly doctor and say “Oh yeah, I want to work with that guy, he will totally understand me!”
In the same context, when looking to hire a business coach, you want to work with someone who paints the picture of a savvy expert and exudes con dence that they can take you and your business to the next level.
Once you get a handle on what your audience and target market are looking for, then you can use that in conjunction with your own little spice and give your clients what they need through the persona of your headshot.
I am an expression coach specializing in personal branding headshots. Unlock your full potential with a headshot that is clean, modern and highly professional that will connect you with your target audience.
Contact Lisa Christianson, Castle Rock Headshots for more information or if you’re ready for a new headshot!
303-972-5141
We are a Non-Medical Home Care Agency licensed and certified to assist with
In Home Support Services (IHSS) & Family Care Services.
Private Pay and Medicaid accepted.
personaltouchseniorservices.com
PRO ACCOUNTING
AND TAX SERVICES, LLC Janell D. Ball, Accountant
Castle Rock, CO 80108
(303) 324-8617 Work
(303) 223-3303 Fax
proaccountingtaxservices.com jdball65@gmail.com
Lisa Christianson Photography Castle Rock Headshots
High-End Headshots
Branding Business Portraits Corporate Sessions
located in the heart of downtown Castle Rock 350 Perry Street
719.351.7160 www.castlerockheadshots.com lisa@lisachristiansonphotography.com
June 2022 • Castle Rock “AreaNewsletters” 30
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