Page 5 - OLPS18 set up

Name ______________________________________________________________
Add________________________________________________________________
Lead Slips City ______________________________ St _________ Zip __________________

Hm (_____) ______-___________ Bs (_____) ______-__________ X__________
E-mail (optional)_________________________________________
You'll want to use this sample lead Literature given: Y / N Purchase time: NOW 6 mo 12 mo A B C
slip while exhibiting at THE HOME
SHOWS®. Interest in: (products or services and comments):
___________________________________________________________________
You may want to fold over and
photocopy the ‘slip’ portion of this ___________________________________________________________________
form or, have your printer reproduce ___________________________________________________________________
3" x 5" slips and pad them. Lead slips ___________________________________________________________________
are a crucial link in the sales process. OVER
They'll help you concentrate your
efforts on the best prospects after the
show. THE HOME SHOW® Dt _______/________/________

Name ______________________________________________________________
"A - B - C" is a rating code. "A" is a
hot lead in the process of making a Add________________________________________________________________
buying decision and requires an City ______________________________ St _________ Zip __________________
immediate appointment.
Hm (_____) ______-___________ Bs (_____) ______-__________ X__________
"B" is warm lead -- someone who is E-mail (optional)_________________________________________
planning a purchase within three to six
months. You'll want to follow-up by Literature given: Y / N Purchase time: NOW 6 mo 12 mo A B C
phone to re-introduce your company Interest in: (products or services and comments):
(after "A" leads have been contacted). ___________________________________________________________________
Double check these attendees to be
sure they're not hot leads. Thereafter, ___________________________________________________________________
follow-up by mail, sending a letter of ___________________________________________________________________
thanks for their interest, brochures,
reminders, specials, and so forth. ___________________________________________________________________
OVER
"C" is a cool lead, typically gathering
literature with no intention to buy THE HOME SHOW® Dt _______/________/________
within three to six months. Schedule Name ______________________________________________________________
a follow-up call after "A" and "B" leads
just to verify they are future buyers. Add________________________________________________________________
Mail thereafter and call again when City ______________________________ St _________ Zip __________________
they're ready.
Hm (_____) ______-___________ Bs (_____) ______-__________ X__________
Also, ask "B" and "C" leads if they E-mail (optional)_________________________________________
wish to be removed from your mailing Literature given: Y / N Purchase time: NOW 6 mo 12 mo A B C
list. It will save you from wasting
valuable effort. Interest in: (products or services and comments):
___________________________________________________________________
THE HOME SHOW®
Chicago Home Shows ___________________________________________________________________
PRODUCER ___________________________________________________________________
PHN 630-385-4000 ___________________________________________________________________
FAX 630-385-4006 OVER

THE HOME SHOW®Dt _______/________/________