Page 6 - AURS18 Set Up Packet

Name ______________________________________________________________
Add________________________________________________________________
Lead Slips City ______________________________ St _________ Zip __________________
Hm (_____) ______-___________ Bs (_____) ______-__________ X__________

E-mail (optional)_________________________________________
Literature given: Y / N Purchase time: NOW 6 mo 12 mo A B C
You'll want to use this sample lead
slip while exhibiting at THE HOME Interest in: (products or services and comments):
SHOWS®. ___________________________________________________________________

___________________________________________________________________
You may want to fold over and
photocopy the ‘slip’ portion of this ___________________________________________________________________
form or, have your printer reproduce ___________________________________________________________________
3" x 5" slips and pad them. Lead slips OVER
are a crucial link in the sales process.
They'll help you concentrate your
efforts on the best prospects after the THE HOME SHOW® Dt _______/________/________
show. Name ______________________________________________________________

"A - B - C" is a rating code. "A" is a Add________________________________________________________________
hot lead in the process of making a City ______________________________ St _________ Zip __________________
buying decision and requires an
immediate appointment. Hm (_____) ______-___________ Bs (_____) ______-__________ X__________
E-mail (optional)_________________________________________
"B" is warm lead -- someone who is
planning a purchase within three to six Literature given: Y / N Purchase time: NOW 6 mo 12 mo A B C
months. You'll want to follow-up by Interest in: (products or services and comments):
phone to re-introduce your company ___________________________________________________________________
(after "A" leads have been contacted).
Double check these attendees to be ___________________________________________________________________
sure they're not hot leads. Thereafter, ___________________________________________________________________
follow-up by mail, sending a letter of
thanks for their interest, brochures, ___________________________________________________________________ OVER
reminders, specials, and so forth.

"C" is a cool lead, typically gathering THE HOME SHOW® Dt _______/________/________
literature with no intention to buy Name ______________________________________________________________
within three to six months. Schedule
a follow-up call after "A" and "B" leads Add________________________________________________________________
just to verify they are future buyers. City ______________________________ St _________ Zip __________________
Mail thereafter and call again when Hm (_____) ______-___________ Bs (_____) ______-__________ X__________
they're ready.
E-mail (optional)_________________________________________
Also, ask "B" and "C" leads if they Literature given: Y / N Purchase time: NOW 6 mo 12 mo A B C
wish to be removed from your mailing
list. It will save you from wasting Interest in: (products or services and comments):
valuable effort. ___________________________________________________________________

___________________________________________________________________
THE HOME SHOW®
PRODUCER ___________________________________________________________________
PHN 630-385-4000 ___________________________________________________________________
FAX 630-395-4006 OVER

THE HOME SHOW®Dt _______/________/________