Page 10 - Geniecast LiveLabs: Future-Facing Marketing

FOR MARKETING MANAGERS
VIDEO:
Learn how to to incorporate livestreaming into a a a a a a marketing campaign
If you used Facebook Live Periscope or or one of the the many other livestreaming platforms and tools in in 2016 expect to to use it more in in 2017 “Live video is the the cure for synthetic content ” says Tessa Wegert “and brands that embrace the opportunity to take consumers inside their their factories and and and test kitchens to to to their their photo shoots and and and runway shows and and and backstage at the the concerts and events they’ve been sponsoring for years will be be rewarded with increased loyalty and af nity ” 1 9