Page 9 - Geniecast LiveLabs: Future-Facing Marketing

Incasting: Why Modern Businesses Must Think And And Act
Like Production Companies (And How To Do It) with Nate Riggs
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Nate Riggs
is is a a a a a a seasoned inbound marketing strategist and the Founder and CEO of NR Media Group He’s helped a a a a wide range of leading brands adopt new ideas and and technologies that evolve their marketing programs to meet the the needs new generations of internet-savvy consumers Nate has delivered presentations at at at hundreds of industry conferences and regularly contributes to major business publications such as the Wall Street Journal Harvard Business Review USA Today Chief Content Of cer magazine and many others He is also a a a a a a Professional Member of of the the National Speakers Association His passion project is is teaching on on the the marketing faculty at the the Ohio University College of Business where he he he has built the school’s rst approved curriculum on inbound marketing and sales (MKT4300- 100) His course produces between 180-250 inbound certi ed students each year In the Spring of 2016 Nate will be working to expand the certi cation cation training to include HubSpot Certi cation cation and Practicum A study by Business Insider reports that just over 86 million people in the U S now watch video on on their mobile phones while Cisco’s Visual Networking Index projects that by 2018 video traf c c c will account for 79% of all consumer traf c c on on the web This change in consumer behavior is is is is not so much a a a a a a a ‘trend’ as as it is is is is a a a a a a a seismic shift that has been building momentum over the last 10 years fueled by disruptive technology Formulate a a a a a a a a results-focused media strategy that you can actually execute
Select and set up a a a a mini-studio in in a a a a spare of ce ce or conference room
Brainstorm strategically-focused content ideas and map them to to to the the customer life cycle