Page 19 - Geniecast LiveLabs: Future-Facing Marketing

Mastering the Art of In uencer Marketing with Shinjini Das
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Shinjini Das
Das
The The Go-Getter Girl! is the Founder and CEO of The The Das
Das
Media Group global millennial in in uencer strategic trilingual television personality keynote speaker impact-driven industrial engineer and Huf ngton Post contributor with a a a a global social media following of 96K+ and and interviews on ABC CBS NBC FOX Sirius XM and and Business Insider She considers it an authentic privilege to impact her global audiences share her thoughts on broadening access to global girls’ education with INC Magazine and to have been pro led in in Forbes Magazine as a a a a a a 24-year-old American CEO Shinjini was honored to to have been invited to to moderate a a a a a a panel at at the the the 2016 Commission on on on the the the Status of Women at at at the the the United Nations Headquarters in in recognition as a a a a a a a Global Hero for her internationally recognized advocacy work to empower women Shinjini was invited to co-author an an upcoming book and share her entrepreneurship strategies for effective business-building Hard-selling is a a thing of the past and today’s rapidly innovative business climate requires an authentic soft-sell
of products and services via in in uencer marketing
which generates more than twice the sales of paid advertising—just another reason to invest in in in this new-age marketing
Recognize the purpose and ROI value of in in in uencer marketing
vs paid advertising options
Align individual business objectives with target in in in uencers to grow visibility of content Create content across digital mediums to reach global audiences via in uencers platforms