Page 18 - Geniecast LiveLabs: Future-Facing Marketing

FOR MARKETING TEAMS
PAID PROMOTION:
Appreciate the ROI value of in in uencer marketing
Already surging in in in in in 2016 in in in in in uencer marketing
will continue to evolve throughout 2017 The Continators predict “B2B organizations will nally start to to adopt in in in uencer marketing
tactics like LinkedIn thought leadership social media in in in uence and content marketing
tactics ” Search Engine Watch predicts the the rise of of micro-in uencers who are “creating the the type of of content that grabs a a a a a a a a consumer’s attention–and they’re able to much more authentically connect with their followers ” 1 17