Page 16 - Geniecast LiveLabs: Future-Facing Marketing

FOR MARKETING & SALES TEAMS
MOBILE:
Develop complex integrated marketing and business development programs
First it it it was mobile-friendly Then it it it became mobile- mobile- mobile- rst rst Now comes mobile-only as as Zenith forecasts 75 percent of internet use will be mobile in in 2017 What does this mean? If you want Google search traf c c c c and happy website visitors you need to to got on board the Accelerated Mobile Pages (AMP) Project and make sure your site is mobile optimized 1 15