Page 14 - Geniecast LiveLabs: Future-Facing Marketing

FOR MARKETING LEADERS
DATA:
Make sense of the complicated and and confusing MarTech landscape
Thanks to software that can report and consolidate the everyday deluge of of data points 2017 will likely be the year that digital marketing data collection nally comes into its own Expect to to see the rise of “ rst-party data ” says marketing specialist Christopher Walker “speci c c c data held within a a a a a a a a a company that is is not shared by anyone else and is is used to gain insight into customer pro les and combined with third-party data as required ” Marketing Practice Director Nick Evans predicts that “Marketers will increase investment in in in data and analytics to to drive value from customer data ” 1 13