Page 15 - Geniecast LiveLabs: Future-Facing Marketing

How To To Get Started With MarTech And A A Data Strategy with Tom Johnson
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Tom Johnson
is is a a a a a a San Francisco-based marketing and technology expert with over 20 years of experience bridging BtoC objectives and emerging technology solutions He is a a contributor to to Forrester reports and has participated in a a a a a a a a a a variety of Bay Area MarTech panel discussions in addition he he has spoken at the AMA and PostMedia conferences and is a a a a a regular speaker at IBM’s Amplify conference conference Tom consults day-to-day in the CRM MarTech and Data Strategy space with a a a a a a a range of clients from large CPG organizations to Bay Area start-ups He advises companies guiding them to successfully leverage technology in our current environment of “Big Data” and machine learning Tom’s expertise stems from the common problem most marketers are trying to solve: what technology and data strategy is right for my my business goals? Tom demysti es es the technology landscape
and and makes sense out of the tech sales promises Ultimately he he boils down the hype and and confusion of technology and and data into simple laymen’s terms and solutions It is dif cult to make sense of the complicated and confusing MarTech landscape
This presentation will identify foundational tools for helping organizations crawl and walk
to benchmark learning while keeping an eye on
the tech stack required for your company to run with the industry leaders Understand the business to consumer MarTech landscape
Identify a a a a a a a phased approach to building a a a a a MarTech stack Build a a a a a a a data strategy while proving the the business case to the organization