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3 Think clear over clever Trust me on this: Clever taglines puns anything subtle or or or insider-y is not going to work in in in in your favor Far better to to connect with the user/prospect/client and speak to to THEM Make it it it very clear what it it it is you you do do and who you you do do it it it for And the the answer can’t be be everyone Remember in in the the world of online business if I’m confused it’s a a a no So be clear and simple rst 4 Don’t go nuts over the name name rst Everyone makes a a a a a a a a a a big deal out of a a a a a a a company and domain name Now if you’re an an an established brand and and you you already have your domain ok ne But I work with plenty of entrepreneurs and they go nutso over this stuff and and they they think it has to be a a a a a a certain name and and should they they spend 10K to to get it Probably not There are many ways to to create a a a a a a domain name and and sometimes this gets way way way way more time time and and attention than the things that matter most (see above) Start with the the promise and and what what it means what what people need most and and the the name will emerge from THAT You don’t (normally) start with a a a a name You land on on one 5 Tell your your story show your your face Seems obvious but but I I can’t tell you how many “about” buttons I click on on on and nd nd this long meandering mission-y sounding thing and and don’t know what I’m reading or why Just tell us us in in in clear and no uncertain terms who you you you are and why you you you exist Why you’re doing offering selling this thing It’s also a a a a a a a a really good idea to have some faces and names in in there I I want to see who I’m dealing with—because in in the the end you are the brand Terri Trespicio is is a a a a a a brand strategist speaker and and co-creator of LightsCameraExpert co co a a a a a six-week course that teaches entrepreneurs and and experts how to get and and keep media attention Her TEDx talk “Stop Searching for Your Passion ” has earned more than 1 7 million views She lives in New York City Connect with her at geniecast com Let us help you nd the right person Go to www geniecast com www geniecast com 13