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5 Tips To Make Your Brand Stand Out
By Terri Terri Trespicio Trespicio Terri Terri Trespicio Trespicio is a a a a a a a a a a a a a a a a a a a a a a a New York–based writer branding consultant and and co-creator of Lights Camera Expert an an an an an an online program for for experts who want to to to grow their media presence Her TEDx talk (“Stop Searching for Your Passion”) has earned more than a a a a a a a a a a a a million views For nearly a a a a a a a a a a a a decade she served as as as a a a a a a a a a a a a a a a a senior editor and and radio host at Martha Stewart Living Omnimedia Her work has appeared in in in Jezebel XOJane Marie Claire Prevention MindBodyGreen and and DailyWorth Terri delivers
keynotes and and and breakout sessions to a a a a a a a a a a a range of conferences and and and events nationwide and and and she was rated the #1 speaker at at at How Design Live in 2015 One of the the biggest mistakes people make in an an attempt to get more attention for their brands or or or businesses is to to to go broad instead instead of big They think they have to to to appeal to to to more people instead instead of of trying to to to to to to stand out And you you can’t do both That’s like adding more more more more and and and more more more more water to to to to to to your soup in in an an an an attempt to serve more guests and wondering why no one wants it understand the the the instinct But in in in fact the the the broader you go the the the less interesting urgent and vital you are Period Most people (and companies) are afraid to limit themselves or the the scope
of of their business And I’m not saying you turn away money of of course But if you you want to target and attract your audience more effectively then you need to focus on
on
those people—the ones most most likely to to listen to to you (because most most are completely tuned out) As someone who has created her own brand and and business and and who teaches experts authors and and business owners how to stand out to media and and online this is is my jam I help them nd nd nd their THING—that thing that that makes them unlike anyone else be it their their their story their their their perspective or or or their their their take on
the the the the world And while most people think they they know what it is they they often don’t— or they haven’t found a a a a a a a a a way way to articulate it in a a a a a a a a a way way that matters to anyone else but them It’s hard because we’re so in the the woods of our own business that it’s hard for us us gain perspective Here are my 5 tips for making your your brand stand out with an an an eye toward your your online presence 1 Recognize that your brand and and business business are not the same Your business business is simply how you you make money Someone pays you and they get something in in return (a wrench a a a a a book a a a a a course on
marketing) But your brand is more than that And I see people get stuck here all the time They think the the brand IS the the business business But it’s not Your business business is about the transaction and and how you you ll a a a a a a need Your brand is what your business business means to other people You can have a a a a a business business and not much of a a brand (see the convenience store on
on
my corner) A brand requires a a a a a different kind of work and and and attention and and and in in order to to have a a a good one you need to to know what it’s for 2
Make your promise known What What speci c c need are are you you you you lling and what solution are you you providing? What will you you deliver—beyond the thing itself ? Don’t just say you’re the the the best in in the the the world or or you you offer the the the highest standards best service blah blah blah blah Don’t promise perfect health or eternal bliss Be super speci c c about what that promise is—and who it’s for for for Think smaller and sharper I’d rather know you’re for for for me me or or or or not for for for me me right away You don’t need to to promise me the earth moon and stars to to get my business You just have to be a a t t t t Example: A copyeditor isn’t just selling proofreading services if she’s smart she’ll communicate that the real goal is to make sure you seem as as smart on
on
on
paper as as you do in in person She’s selling self con dence not punctuation But few copyeditors put that into words (and they really should) They and many others tend to think that what they do IS the the the brand Nope www geniecast com